AFFILIATE AGREEMENT
THIS AFFILIATE AGREEMENT (the
“Agreement”) is entered into as of the date last written below (the “Effective Date”)
by and between Blue Global, LLC d/b/a
Blue Global Media (hereinafter, “BGM”),
an Arizona limited liability company, with offices located
at 7144 East Stetson Drive, Suite 300, Scottsdale, AZ 85251, and
_____________________________________________
(hereinafter “Affiliate” “you”
or “your”), and governs your
participation
in the BGM affiliate program. The parties agree as follows:
1.
DEFINITIONS
(a)
“Ad” means
the banner, text, graphic, logo, or any other advertising format that
BGM
provides to you as part of a Campaign.
(b) “Campaign”
means the combination of the Ad and Ad-related
information (including, without limitation geographic targets,
Commissions, and
Qualified Actions), as further set forth in the Insertion Order.
(c) “Commission”
means the amount that BGM will pay to Affiliate for
each Qualified Action.
(d)
“Fraud”
means the direct or indirect generation of leads, queries, page
impressions or
clicks through automated, deceptive, fraudulent or other invalid means,
including by not limited to, through manual clicks, the use of robots
or other
automated query tools or computer generated search requests, the
unauthorized
use of other search engine optimization services and/or software, and
leads, queries,
page impressions or clicks that originate from Affiliate’s or
Third-Party
Affiliates’ IP addresses or computers under Affiliate’s or Third-Party
Affiliates’ control.
(e) “Insertion Order” means the attached Insertion Order,
which sets forth the details regarding the Ads and Campaigns. The
Insertion
Order is incorporated herein by reference and made part of this
Agreement. If there
is a conflict between the terms and
conditions of this Agreement and the terms and conditions of the
Insertion
Order, the terms and conditions of the Insertion Order shall prevail
over this
Agreement.
(f) “Links”
means any text, icons, graphics, or symbols that upon
selection or activation, link or associate to, execute, access or
retrieve a
BGM website (“BGM Websites”).
(g) “Qualified
Action” means the specific event identified in the
applicable Campaign, e.g. clicks,
sales,
leads or other actions (but excluding Fraud), that generate a
Commission.
(h) “Suppression
List” means the list maintained by BGM of email recipients
who have unsubscribed
or opted-out from receiving commercial email communications from BMG
and its
affiliates.
(i)
“Tracking Code” means the unique
tracking URL or other mechanism BGM provides Affiliate to track
Affiliate’s
Qualified Actions and to calculate Affiliate’s Commissions.
2.
LICENSE & RESTRICTIONS;
PROPRIETARY RIGHTS
(a) License. Subject to
the terms and
conditions of this Agreement and/or the Insertion Order, BGM grants to
you and
to your third-party affiliates (“Third-Party
Affiliates”) a revocable, non-exclusive, non-sublicensable,
non-transferable,
limited license to access and use the Ads, Links, Suppression List,
Tracking
Code and BGM’s current and future trademarks, service marks and trade
names (collectively,
the “BGM Intellectual Property”)
solely
in connection with your and Third-Party Affiliates’ promotion of the
Campaign.
(b) Restrictions on Use.
Affiliate shall
not, nor shall Affiliate allow, assist, authorize or encourage
Third-Party
Affiliates or any other third-party to: (i) make any modification,
adaptation,
improvement, enhancement, translation or derivative work from the BGM
Intellectual Property; (ii) remove, alter or obscure any proprietary
notice
(including any notice of copyright or trademark) of the BGM
Intellectual Property;
(iii) use the BGM Intellectual Property for any purpose for which it is
not
designed or intended; (iv) use the BGM Intellectual Property to create
a
product or service that is, directly or indirectly, competitive with or
in any
way a substitute for any services or product manufactured, marketed or
sold by
BGM.
(c) Proprietary Rights.
BGM owns all
right, title and interest, including without limitation all
Intellectual
Property Rights (as defined below), in and to the BGM Intellectual
Property. Affiliate
and Third-Party Affiliates will not acquire any right, title, or
interest in or
to the BGM Intellectual Property except as expressly set forth in this
Agreement. "Intellectual Property
Rights" means any and all rights existing from time to time
under
patent law, copyright law, semiconductor chip protection law, moral
rights law,
trade secret law, trademark law, unfair competition law, publicity
rights law,
privacy rights law, and any and all other proprietary rights, as well
as, any
and all applications, renewals, extensions, restorations and
re-instatements
thereof, now or hereafter in force and effect worldwide. Affiliate
shall not, nor
shall Affiliate allow, assist, authorize or encourage Third-Party
Affiliates or
any other third-party to, challenge BGM’s right, title, or interest,
including
without limitation all Intellectual Property Rights, in and to the BGM
Intellectual Property.
3.
SERVICES
Affiliate and/or Third-Party
Affiliates will
promote the Campaign in accordance with the terms and conditions of
this
Agreement, the Insertion Order, Campaign specifications and the
Affiliate
Acceptable Use Policy (“AUP”), which
is attached to and made part of this Agreement.
4.
AFFILIATE’S
OBLIGATIONS
(a) Ad Implementation. Affiliate shall comply, and shall
cause Third-Party
Affiliates to comply, with the specifications provided by BGM to enable
the
delivery, display, tracking, and reporting of Ads.
(b) Compliance. Affiliate
shall promote,
and shall cause Third-Party Affiliates to promote, the Campaign in
compliance
with: (i) the CAN-SPAM Act of 2003, the FTC Act, and all other
applicable
federal, state and local laws, rules, regulations and guidelines; (ii)
this
Agreement, the Insertion Order, Campaign specifications and the AUP;
and (iii)
applicable industry best practices.
(c) Suppression List. Affiliate
shall
scrub, and shall cause Third-Party Affiliates to scrub, the respective
party’s email
lists against the Suppression list no less than every seven (7) days.
Affiliate
shall not, nor shall Affiliate allow, assist, authorize or encourage
Third-Party
Affiliates or any other third-party to: (i) send any commercial emails
to any
email addresses listed on the Suppression List; (ii) sell, lease,
exchange or
otherwise transfer or release the Suppression List; (iii) or use the
Suppression List in any manner other than for the purposes set forth in
this
Agreement.
(d) Prohibited Activity. Affiliate
shall not, nor shall Affiliate allow, assist, authorize or encourage
Third-Party
Affiliates or any other third-party to: (i) directly or indirectly
engage in
Fraud; (ii) direct any traffic from states where prohibited; (iii)
alter,
modify, eliminate, conceal, or otherwise render inoperable or
ineffective the
Tracking Code or any other tags, source codes, links, pixels, modules
or other
data provided by or obtained from BGM that allows BGM to measure ad
performance; (iv) edit or modify the information contained in any Ad or remove, obscure or
minimize any Ad in any
way; (v) edit or modify any Tracking Code in any way; (vi) frame,
minimize,
remove or otherwise inhibit the full and complete display of any BGM
Website
accessed by an end user after clicking on any part of an Ad and/or a
Link; (vii)
redirect an end user away from any BGM Website, provide a version of a
BGM
Website that is different from the page an end user would access by
going
directly to the BGM Website; (viii) intersperse any content between the
Ad and
the BGM Website or otherwise provide anything other than a direct link
from an
Ad to a BGM Website; (ix) display any Ad(s), on any error page, on any
registration or "thank you" page (e.g., a page that thanks a user
after he/she has registered with the applicable website) or on any web
page or
any website that contains any pornographic, hate-related, violent, or
illegal
content; (x) directly or indirectly access, launch, and/or activate Ads
through
or from, or otherwise incorporate the Ads in, any software application,
website, or other means other than Affiliate’s websites; (xi)
"crawl", "spider", index or in any non-transitory manner
store or cache information obtained from any Ads or any part, copy, or
derivative thereto; (xii) engage in any action or practice that
reflects poorly
on BGM or otherwise disparages or devalues BGM’s reputation or
goodwill; or (xiii)
make any public announcement concerning this Agreement or Affiliate’s
Commissions hereunder, without the express written consent of BGM.
5.
PAYMENT; TRACKING; AUDITS
(a) Payment; Schedule.
BGM shall pay
Affiliate a Commission for each Qualified Action (“Payment”).
Unless otherwise agreed to by the parties in writing,
within twenty (20) days following the end of each calendar month, BGM
shall
remit to Affiliate the total Payment due and payable in respect of that
month.
All Payments will be paid in US dollars ($US). If the Payment owed to
Affiliate
for any one month period is less than $100.00, BGM will hold Payment
until the
total amount due is at least $100.00. To ensure proper payment, you are
solely
responsible for providing and maintaining accurate address and other
contact
information as well as payment information associated with your account.
(b) Payment Restrictions; Payment
Withholding. BGM will not be liable for any Payment based on
any amounts
which result from Fraud, as reasonably determined by BGM. BGM may
withhold Payment
or charge back Affiliate’s account due to Fraud, pending BGM’s
reasonable
investigation of the suspected Fraud.
(c) Taxes. Affiliate agrees to pay all
applicable taxes or
charges imposed by any government entity in connection with Affiliate’s
promotion
of the Campaign.
(d) Tracking; Disputes. BGM
will
provide Affiliate with tracking and reporting tools and support
services.
Real-time tracking and reporting may not be available for all
Campaigns.
Tracking and reporting may be delayed or prevented by reasons or causes
beyond
the reasonable control of BGM. Payment will be calculated solely based
on tracking
and reporting records generated and maintained by BGM. No other
measurements or
statistics of any kind will be accepted by BGM or have any effect under
this
Agreement. If Affiliate disputes any Payment made under this Agreement,
Affiliate
must notify BGM in writing within seven (7) days of any such Payment;
failure
to so notify BGM will result in the waiver by Affiliate of any claim
relating
to any such disputed Payment. Upon receipt by BGM of a dispute notice,
the
parties shall work together in good faith to resolve such dispute.
(e) Negative Accounts Balances. From
time to time, Affiliate may have a negative account balance because
Affiliate’s
account has been charged back (as set forth herein) and Affiliate’s
account
balance is not sufficient to cover the charge back amounts. In the
event that
Affiliate has a negative account balance, Affiliate shall immediately
remit
payment to BGM in an amount sufficient to bring Affiliate’s account
balance to
zero. Negative account balances are subject to 1.5% interest per month,
or the
highest amount allowed by law, whichever is higher, compounded monthly.
(f) Audit Rights. Upon
twenty (20)
days' written notice and not more than one (1) time per calendar year,
Affiliate
may examine BGM’s books and records related to the calculation or
payment of Commissions
owed by BGM to Affiliate under this Agreement, at Affiliate’s own
expense,
using Affiliate's internal auditor, internal staff, or its certified
public
accounting firm. If any such examination uncovers an underpayment by
BGM in
excess of 5%, then BGM will be liable for the full costs of such audit.
BGM
shall reasonably cooperate with Affiliate during the performance of any
such
examination.
6.
DATA OWNERSHIP
All personally and non-personally
identifiable information (if any) provided by an end user or an end
user’s
computer or other device via a Tracking Code or in response to an Ad or
request
for information by BGM (“End User Data”),
and any reports, results, information, ideas, concepts, know-how or
techniques
created, compiled, analyzed or derived by BGM from End User Data, is
sole and
exclusive property of BGM. End User Data shall be treated as
Confidential
Information (as defined in Section 7, below). BGM may use, market, and
re-market any End User Data without further obligation to Affiliate.
Affiliate
shall not, nor shall Affiliate allow, assist, authorize or encourage
Third-Party
Affiliates or any other third-party to, use, copy, make derivative
works from,
sell, transfer, lease, assign, redistribute, disclose, disseminate, or
otherwise make available in any manner, End User Data, or any portion
thereof,
to any third-party.
7.
CONFIDENTIALITY
(a) Confidential Information. Without limiting any other
provision in this
Agreement, “Confidential Information”
means any proprietary information, technical data, trade secrets or
know-how
(which includes End User Data, the Suppression List, research, product
plans,
products, services, customer lists and customers, markets, software,
developments, inventions, processes, formulas, technology, designs,
drawings,
engineering, hardware configuration information, marketing, finances or
other
business information, whether disclosed orally or in writing through
any media,
whether or not designated as confidential, that is known or should
reasonably
be known by the receiving party to be treated as confidential.
Confidential
Information does not include information, technical data or know-how
which: (i)
is known to the receiving party at the time of disclosure to the
receiving
party by the disclosing party as evidenced by written records of the
receiving
party; (ii) has become publicly known and made generally available
through no
wrongful act of the receiving party; or (iii) has been rightfully
received by
the receiving party from a third party who is authorized to make such
disclosure.
(b) Nondisclosure of Confidential
Information. The parties
shall
maintain the secrecy of the other party’s Confidential Information, and
safeguard the other party’s Confidential Information with the same
degree of
care as is exercised in connection with its own proprietary and
confidential
materials. Each party shall not, nor shall each party allow, assist,
authorize
or encourage any third-party to, disclose, use, modify, copy, reproduce
or
otherwise divulge any Confidential Information of the other party other
than as
necessary to fulfill the receiving party’s obligations under this
Agreement.
The parties acknowledge that
unauthorized disclosure or use of Confidential Information may cause
irreparable harm to the disclosing party for which recovery of money
damages
would be inadequate, and that disclosing party shall therefore be
entitled to
seek timely injunctive relief, without the posting of bond or other
security,
to protect its rights under this Agreement, in addition to any and all
remedies
available at law.
8.
CAMPAIGN CANCELLATION; TERM &
TERMINATION
(a) Campaign Termination.
BGM may immediately
suspend or terminate a Campaign, or Affiliate’s or Third-Party
Affiliates’
promotion of a Campaign, for any reason by providing Affiliate notice
of its
intention to do so in accordance with this Agreement.
(b) Term; Termination.
This Agreement
will continue in perpetuity unless terminated as provided below. Either
party
may terminate this Agreement and its rights hereunder at any time for
any
reason by providing to the other party 15 days’ written notice of its
intention
to do so in accordance with this Agreement.
(c) Effect of Termination.
Upon
termination of this Agreement, all outstanding obligations relating to
payments
will survive. BGM shall pay Affiliate’s outstanding earned balance, if
any,
within ninety (90) days of termination.
Affiliate shall pay Affiliates outstanding debt balance,
if any, within
thirty (30) days of termination. BGM will not make, and will not be
responsible
for, any Payment accruing to Affiliate after termination of this
Agreement. Without
limiting the foregoing, any termination of this Agreement will
automatically
terminate all rights, licenses and obligations granted by or created
hereunder,
except that the following sections of this Agreement and any other
provisions
of this Agreement which by their express language or by their context
are
intended to survive the termination of this Agreement shall survive
such
termination: 2(b), 2(c), 2(d), 6, 7, 8(c), 10, 11, 12, 13, and 14. Upon
the
termination of this Agreement, you shall immediately cease, and shall
cause
Third-Party Affiliates to immediately cease, all access, use, and
promotion of
the BGM Intellectual Property, Suppression List, and BGM Confidential
Information.
9.
REPRESENTATIONS
(a) Mutual Representations. Each
party
represents that it has the power and authority to enter into this
Agreement and
perform all of its obligations hereunder, and that it is not under any
obligations, contractual or otherwise, to any other party that might
conflict,
interfere, or be inconsistent with any of the provisions of this
Agreement.
(b) BGM’s Representations. BGM
represents the Ad, Links and BGM Websites: (i) do not infringe or
violate the
patents, copyrights, trademarks, rights of publicity, rights of
privacy, moral
rights, or any other right of any third party; (ii) are not
misrepresentative,
libelous, defamatory, obscene, or otherwise inappropriate; (iii) do not
violate
any applicable law or regulation; or (iv) do not advertise any unlawful
product
or service or the unlawful sale of any product or service.
10.
DISCLAIMER OF WARRANTIES
NEITHER PARTY MAKES ANY WARRANTIES,
WHETHER EXPRESS,
IMPLIED, OR STATUTORY REGARDING OR RELATING TO THE SUBJECT MATTER
HEREOF. EACH
PARTY SPECIFICALLY DISCLAIMS ALL IMPLIED WARRANTIES OF MERCHANTABILITY
AND
FITNESS FOR A PARTICULAR PURPOSE WITH RESPECT TO THE SUBJECT MATTER
HEREOF.
11.
LIMITATION
OF LIABILITY
EXCEPT (I) AS TO THE OBLIGATIONS OF
THE PARTIES UNDER
SECTIONS 12, (II) FOR LIABILITY ARISING OUT OF BREACHES OF SECTION 7,
AND (III)
ANY MISUSE OR MISAPPROPRIATION OF A PARTY'S INTELLECTUAL PROPERTY
RIGHTS BY THE
OTHER PARTY HERETO, TO THE MAXIMUM EXTENT ALLOWED BY APPLICABLE LAW,
UNDER NO
CIRCUMSTANCES WILL EITHER PARTY BE LIABLE TO THE OTHER PARTY FOR ANY
SPECIAL,
INCIDENTAL, INDIRECT, STATUTORY OR CONSEQUENTIAL DAMAGES (INCLUDING
LOST
REVENUE OR PROFITS) RESULTING FROM, ARISING OUT OF, OR RELATED TO ITS
PERFORMANCE OR FAILURE TO PERFORM ANY OF ITS OBLIGATIONS UNDER, OR
BREACH OF,
THIS AGREEMENT, WHETHER OR NOT THE OTHER PARTY HAS BEEN ADVISED, KNEW,
OR
SHOULD HAVE KNOWN, OF THE POSSIBILITY OF SUCH DAMAGES. EXCEPT (I) AS TO
THE
OBLIGATIONS OF THE PARTIES UNDER SECTIONS 12, (II) FOR LIABILITY
ARISING OUT OF
BREACHES OF SECTION 7 AND (III) ANY MISUSE OR MISAPPROPRIATION OF A
PARTY'S
INTELLECTUAL PROPERTY RIGHTS BY THE OTHER PARTY HERETO, EACH PARTY'S
LIABILITY
FOR DAMAGES SHALL BE LIMITED TO THE AGGREGATE OF ALL AMOUNTS RECEIVED
BY
AFFILIATE HEREUNDER DURING THE SIX MONTHS PRECEDING THE INCIDENT OR
INCIDENTS
GIVING RISE TO SUCH LIABILITY.
12.
INDEMNIFICATION
(a) Third-Party Claims.
Each party (the “Indemnitor”) shall
indemnify and hold harmless the other party, as
well as the other party’s officers, directors, members, employees and
agents
(collectively, the “Indemnified Parties”),
from and against any and all suits, actions, claims, losses,
liabilities,
judgments, awards and costs (including reasonably legal fees and
expenses)
incurred by, borne by or asserted by a third-party against any of the
Indemnified Parties in any way relating to, arising out of or resulting
from
any breach by the Indemnitor of its obligations contained in this
Agreement.
(b) Notice and Defense.
The Indemnified Parties shall promptly
notify the Indemnitor in writing of any such claim or suit within ten
(10)
business days that the pleading, demand letter, or other notice is
served upon
Indemnified Parties, and shall cooperate in a reasonable manner with
Indemnitor
and at the Indemnitor’s expense, with respect to the defense and
disposition of
such claim. Indemnitor will have control of the defense or settlement;
provided, however, that the Indemnitor shall not enter into any
settlement that
obligates the Indemnified Parties to take any action or incur any
expense
without such Indemnified Parties’ prior written consent, and further
provided
that the Indemnified Parties will have the right to be represented by
independent counsel of their own choosing, at their own expense, in
connection
with such claim or suit. If the Indemnitor fails to defend such suit,
then the
Indemnified Parties, through counsel of their own choice, may, at the
expense
of the Indemnitor, conduct the defense of such claim, on the condition
that the
Indemnified Parties will not enter into any settlement that obligates
the
Indemnitor take any action or incur any expense without the
Indemnitor’s prior
written consent.
13.
DISCLOSURE
OF AFFILIATE INFORMATION
BGM’s may disclose
your information in response to a subpoena or similar investigative
demand, a
court order, or a request for cooperation from law enforcement or other
government agency; to establish or exercise our legal rights; to defend
against
legal claims; or as otherwise required by law.
14.
MISCELLANEOUS
(a)
Severability.
If any provision of
this Agreement is unenforceable to any extent, the remainder of this
Agreement,
or application of that provision to any persons or circumstances other
than
those as to which it is held unenforceable, will not be affected by
that unenforceability
and will be enforceable to the fullest extent permitted by law.
(b)
Modification; Waiver. No amendment to
this Agreement will be effective unless it is in writing and signed by
the
parties. No waiver of satisfaction of a condition or nonperformance of
an
obligation under this Agreement will be effective unless it is in
writing and
signed by the party granting the waiver, and no such waiver will
constitute a
waiver of satisfaction of any other condition or nonperformance of any
other
obligation.
(c)
Assignment.
Except in connection with a merger, acquisition, or
sale of all or substantially all of a party’s assets related to this
Agreement,
neither party may assign this Agreement and its rights and obligations
hereunder, and any attempted assignment in contravention of this
provision
shall be null and void and of no force or effect. Subject to the
foregoing,
this Agreement will be binding upon and will inure to the benefit of
the
parties, their successors and permitted assigns.
(d)
Entire Agreement. This Agreement
constitutes the entire agreement of the parties relating to the subject
matter
of this Agreement and supersedes all other oral or written agreements
or
policies relating thereto.
(e) Headings. The
headings contained in this Agreement are inserted
as a matter of convenience and for ease of reference only and shall be
disregarded for all other purposes, including the construction or
enforcement
of this Agreement or any of its provisions.
(f) Relationship. The
parties are independent contractors and
nothing in this Agreement should be construed to constitute the parties
as
partners, joint ventures, agent and principal or employer and employee.
Nothing
herein will give either party any right or authority to bind the other,
and neither
party shall bind the other to any obligation to any third party.
(g)
Notices.
All notices under this
Agreement will be in writing and will be delivered by personal service,
confirmed fax, confirmed e-mail, express courier, or certified mail,
return receipt
requested, to: (i) BGM at 7144 East Stetson Drive, Suite 300,
Scottsdale,
AZ 85251; Fax:
(480) 365-0336; Email:
legal@BlueGlobalMedia.com; or (ii) Affiliate as set forth in the
Insertion
Order. Notice will be effective upon receipt.
(h)
Construction.
The parties have had
the opportunity to seek the advice of independent legal counsel and
have read
and understood all of the terms and conditions of this Agreement. This
Agreement will not be construed against either party by reason of its
drafting.
(i)
Counterparts.
The parties may sign
this Agreement in several counterparts, each of which will be deemed an
original but all of which together will constitute one instrument.
(j)
Governing Law.
The laws of the State
of Arizona, without giving effect to principles of conflict laws,
govern all
matters arising under this Agreement.
(k)
Arbitration.
The parties shall settle
any dispute arising out of the Agreement by arbitration in Phoenix,
Arizona, in
accordance with the applicable rules of the American Arbitration
Association
then in effect. Judgment may be entered on the arbitrator’s award in
any court
having jurisdiction.
[SIGNATURE PAGE FOLLOWS]
Each party is signing this
Agreement on the date stated below that party’s signature.
|
BLUE
GLOBAL, LLC.
By: ________________________________
Name/Title:
_________________________
Date:
_______________________________
|
AFFILIATE
By: ________________________________
Name/Title:
_________________________
Date:
_______________________________
|
AFFILIATE ACCEPTABLE USE POLICY
This AFFILIATE ACCEPTABLE USE
POLICY (“AUP”) is intended to help
you and Third-Party
Affiliates to understand the types of websites, email marketing and
affiliate
conduct that that BGM believes to be appropriate or inappropriate. In
addition
to the AUP, all websites, email marketing and advertising conduct must
comply
with the Affiliate Agreement and Insertion Order executed between BGM
and you.
If there is any inconsistency between this AUP and the Affiliate
Agreement
and/or Insertion Order, the Affiliate Agreement or Insertion Order will
control.
All capitalized terms not defined in this AUP shall have the meaning
ascribed
to them in the Affiliate Agreement. This AUP is intended as a
guideline, and
not as an exhaustive list of content and conduct that BGM finds
appropriate or
inappropriate. BGM MAY CHANGE THIS AUP AT ANY TIME UPON NOTICE TO YOU.
1.
WEBSITE
REQUIREMENTS
Any
and all websites used to promote Campaigns must:
·
Be fully
functional at all levels, with no “under construction” sites or
sections;
·
Be represented by
a legitimate second-level domain name (e.g.
BGM) and not a sub-domain or third-level domain (e.g.
example.BGM or BGM/example);
·
Be content-based
and not simply a “parked” page or list of links or advertisements;
·
Close
when instructed, i.e. when a user
seeks to close or otherwise leave the website or newsletter, the
website or
newsletter must close down and no other behavior should result;
·
Not
“mouse trap,” i.e. whereby the
website or newsletter does not permit the use of the browser
back-button and
thereby traps the user on the website, or whereby the website presents
other
unexpected behavior, such as re-directing to another advertisement or
landing
page; and
·
Not
contain automatic audio that plays without user instigation.
3.
PROHIBITED CONTENT AND CONDUCT
Prohibited content
and conduct includes, without limitation,
content and/or conduct that:
·
Infringes the rights, including
without limitation the
copyright, patent, trademark, trade secret or other proprietary rights,
of any
third party;
·
Is false misleading,
fraudulent or
deceptive;
·
Is libelous or defamatory, or
violates the privacy or
publicity rights of any third party;
·
Contains, facilitates
or promotes “spam”
or other advertising or marketing content that violates applicable
laws,
regulations or industry standards;
·
Consists of or contains viruses,
Trojan horses, worms,
malicious code or other harmful or destructive content;
·
Is obscene, lewd, lascivious,
filthy or pornographic,
that may constitute child pornography, or that may solicit personal
information
from anyone under the age of 18;
·
Depicts excessive violence,
contains comments or
images that are offensive, abusive, threatening, harassing or menacing,
or that
incites, encourages or threatens physical harm against another;
·
Promotes or glorifies racial or
religious intolerance,
uses hate and/or racist terms, or signifies hate towards any person or
group of
people;
·
Advocates the violent overthrow of
the government of
the United States or other conduct that could constitute fraud or other
criminal offense, gives rise to civil liability, or otherwise violate
any
applicable local, state, national, or foreign law or regulation;
·
Glamorizes the use of hard core
illegal substances and
drugs;
·
Advertises: (i) tobacco products,
(ii) ammunition,
firearms, paintball guns, bb guns, or weapons of any kind, (iii)
gambling,
including without limitation, any online casino, sports books, bingo,
or poker
website, (iv) contests and sweepstakes, (v) get rich quick or other
money
making opportunities that offer compensation or financial reward in
exchange
for little or no investment, (vi) adult friend finders or dating sites
with a
sexual emphasis, (vii) adult toys, videos or other adult products,
(viii)
uncertified pharmaceutical products, (ix) spy cams or other illegal
surveillance products, and (x) web-based, non-accredited colleges that
offer
degrees;
·
Promotes
pyramid schemes or chain letters;
·
Promotes
software pirating (e.g. Warez), phreaking or hacking;
·
Promotes
or exploits religious, political or other inflammatory issues for
commercial
use;
·
Depicts
a health condition in a derogatory or inflammatory way or misrepresents
a
health condition in any way;
·
Offers
incentives (e.g. cash, points,
prizes, contest entries, etc.) to viewers for clicking on the
advertisement,
for submitting personally identifiable information, or for performing
any other
tasks;
4.
MESSAGE
BOARDS, CLASSIFIEDS, SOCIAL NETWORKS
Campaigns must not be
promoted via any internal communication system, chat room, message
board, or
classified listing of any third-party website, including without
limitation,
Facebook.com, CraigsList.com, MySpace.com and Twitter. The following
types of
activity are strictly prohibited:
·
Posting Campaign
advertising or links in public forums or message boards;
·
Placing Campaign
advertising or links in forum signatures;
·
Posting Campaign
advertising or links in private messages or “wall” posts;
·
Placing Campaign
advertising or links in online marketplace classified listings; and
·
Harvesting or
otherwise collecting email addresses or information from social network
websites and online marketplace classified listings and thereafter
sending
promotional emails containing Campaign advertising or links to those
email
addresses.
5.
FALSE
AND MISLEADING ADVERTISING; FTC COMPLIANCE
In connection with the
promotion of Campaigns, you shall not, nor shall you allow, assist,
authorize
or encourage Third-Party Affiliates to:
- Mislead consumers with false or
misleading language or claims;
- Promote content, products or
services not actually offered by the advertiser of a Campaign;
- Use false claims, testimonials,
endorsements or any similar content;
- Use fake or misleading blogs
(‘flogs”), news sites or any similar content;
- Use photos, quotes, logos/seals,
copyrighted material or trademarks of any third-party, including
without limitation, celebrities or business entities, without the
express written consent of such third-party; or
- Advertise a discount, trial or free
offer without clearly and conspicuously displaying the terms of the
offer, future costs, recurring billing, etc., if any.
Further,
if you or Third-Party Affiliates publicly endorse any product or
service that
is the subject of a Campaign, you or Third-Party Affiliates shall
disclose
clearly and conspicuously, and in close proximity to the endorsement,
that you
or the Third-Party Affiliates receive compensation in the form of
affiliate
commissions in exchange for such endorsement.
6.
EMAIL
PRACTICES
Email used to promote
Campaigns must not be transmitted:
·
With materially
false or misleading header information;
·
With a “from
line” that is materially false or misleading and does not accurately
identify
the person sending the email;
·
With a “subject
line” that is misleading, false or misrepresentative or is likely to
mislead
the recipient about the content of the email;
·
Without
functioning return email or Internet address, clearly and conspicuously
displayed, that functions for thirty (30) days after the email is sent,
that a
recipient can use to submit a reply email requesting not to receive
future
commercial emails or Internet communications from the sender;
·
Without a clear
and conspicuous identification that the email is an advertisement or
solicitation, a clear and conspicuous notice of the opportunity to
decline to
receive further communications, and a valid physical postal address of
the you
and/or the advertiser; or
·
With any content
that infringes or violates any applicable law or regulation or any
intellectual, proprietary or privacy rights, or is misrepresentative,
defamatory, inflammatory, offensive or otherwise objectionable.
·
From a
domain name with
WHOIS registration
information that is privacy protected, concealed or false;
·
From an email
address or domain name that was generated by automated means;
·
To an email
address that was obtained using an automated means, including without
limitation, harvesting software, such as harvesting bots or harvesters,
dictionary attacks, etc.;
·
To any individual
that has requested not to receive any emails more than ten (10) days
after
receipt of such request.
7.
FRAUDULENT ACTIVITY
The following activity is
considered
fraudulent and is strictly prohibited:
·
The use of false
data, credit/debit card numbers or other financial information on any
signup
form, contract, online application or registration;
·
The use of unauthorized
data, credit/debit card numbers or other financial information in the
name of
third parties on any signup form, contract, online application or
registration;
·
The manipulation
of tracking pixels, codes, links or other tracking information to
stimulate
leads or inflate commissions;
·
The use of
“cookie stuffing,” “cookie dropping,” “forced clicks,” or “cookie
sprinkling;”
·
The artificial
inflations of leads or transactions via any device, program, robot,
computer
script or other automated method;
·
The generation of
clicks that do not map to a conscious action by an individual,
including but
not limited to: (i) repeat manual clicks; (ii) the use of robots or
other
automatic means to generate clicks; and (iii) faking tracking
information to
stimulate links.